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Thinking about starting your dog on raw food but not quite sure where to begin?

Our 10kg Raw Dog Food Starter Box is designed to make those first steps easier, giving you a varied selection from our frozen raw range without having to choose every individual product yourself.

It’s a simple way to explore different raw ingredients, introduce variety gradually and get a feel for what works well for your dog.

What’s Inside the Starter Box?

Your 10kg Starter Box contains a seasonal lucky-dip selection from our raw range, which may include:

  • A variety of raw animal proteins
  • Meat and raw blends
  • Tripe
  • Organ meat
  • Appropriate bone-containing products

The exact contents will vary according to seasonal availability.

We select the box to give you a useful variety of ingredients to work with as you begin exploring raw feeding.

A Simple Way to Start Raw Feeding

Starting raw doesn’t need to mean buying ten different products and trying to work everything out on day one.

The Starter Box gives you a practical selection to work through gradually, allowing your dog to experience different ingredients and proteins over time.

We recommend keeping things simple when you first start.

Introduce foods gradually, monitor how your dog responds and build more variety as you become comfortable with your feeding routine.

80:10:10 Prey-Model Style Feeding

Our mixed raw boxes are based around an 80:10:10 prey-model style approach, using meat, bone and organ components across the selection.

An 80:10:10 ratio can be a useful framework for experienced raw feeders, but a ratio alone doesn’t automatically guarantee that every nutritional requirement is met for every individual dog or life stage.

This is particularly important when feeding growing puppies, which have specific nutritional requirements during development.

For practical information about feeding amounts, puppies and getting started, visit our Raw Dog Feeding Guide NZ.

How Much Should I Feed?

There isn’t one feeding amount that suits every dog.

Many healthy adult dogs start somewhere around 2–2.5% of body weight per day, but the right amount will depend on your dog’s age, activity level, body condition, metabolism and the energy content of the food.

Monitor your dog’s body condition and adjust portions as required.

Our Raw Dog Feeding Guide NZ includes a simple weight-based feeding table if you need help working out a starting amount.

Does Your Dog Need to Avoid a Particular Protein?

Because the Starter Box contains a seasonal mixed selection, we can’t guarantee a particular protein combination.

If there is a protein your dog needs to avoid, please add a note to your order or contact us before ordering and we’ll do our best to accommodate your request.

If your dog is following a strict veterinary elimination diet or requires tightly controlled single-protein feeding, we recommend choosing individual products instead.

You can also explore our Wild & Novel Protein Raw Dog Food range if you’re looking for less commonly fed proteins.

Why Choose the Starter Box?

It’s ideal for dog owners who are:

New to raw feeding

Looking for an easy way to try different raw foods

Wanting variety without choosing every product individually

Stocking the freezer with a convenient 10kg selection

Looking for a practical introduction to DIY raw feeding

Ready for the Next Step?

Once you and your dog are comfortable with raw feeding, you can explore our wider Bulk Raw Dog Food range and choose individual proteins, meat, bone, tripe and organs to suit your own feeding routine.

Or, if you’d prefer us to take more of the preparation out of it, have a look at our Ready-Made Raw Dog Food meals.

Storage & Feeding

Keep frozen until required.

Defrost food in the refrigerator before serving.

Handle raw animal products using normal food-hygiene precautions and wash hands, bowls and preparation surfaces after use.

Always supervise your dog when feeding raw bones and make sure pieces are appropriate for your individual dog’s size and chewing style.

Pet Food Only – Not Intended for Human Consumption


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