For us, raw feeding is about knowing what goes into your dog's bowl.
A raw diet allows you to feed recognisable ingredients such as meat, bone, organ, fish and other fresh foods, while giving you control over the proteins and ingredients that make up your dog's diet.
At The Raw Dog Food Co, we make raw feeding easier by providing quality New Zealand ingredients, Ready-Made Raw Meals and practical feeding information for dog owners throughout NZ.
Whether you're considering a completely raw diet or simply want to introduce more fresh food into your dog's existing diet, there are plenty of ways to get started.
Every dog is different, and there isn't one diet that's perfect for every dog. However, there are several reasons owners choose to incorporate raw and fresh foods into their dog's diet.
One of the biggest attractions of raw feeding is simplicity.
Instead of relying solely on highly processed foods with long ingredient lists, raw feeding allows you to choose individual proteins and ingredients and understand exactly what you're putting into your dog's bowl.
For many owners, that transparency is one of the most important reasons for feeding raw.
Dogs require quality protein as part of a balanced diet.
Raw feeding provides access to a wide range of animal proteins including beef, lamb, chicken and fish, alongside less-common options such as venison, goat, hare and possum.
Rotating suitable proteins can also introduce variety into your dog's diet.
Meat, organs, oily fish and other fresh foods naturally contain a range of proteins, fats, vitamins and minerals.
The key is balance. Feeding raw isn't simply about feeding meat — a thoughtfully constructed diet needs to provide the nutrients your dog requires over time.
That's why we provide feeding information and Ready-Made Raw Meal options for owners who would prefer us to make raw feeding simpler.
Appropriately selected raw meaty bones can provide chewing enrichment and form part of some raw feeding approaches.
Bones should always be fed raw, never cooked, appropriately sized for the individual dog and under supervision.
One of the things we love about raw feeding is the variety it can provide.
Our range includes traditional New Zealand proteins alongside wild and novel proteins, making it easier to rotate ingredients or introduce less-common proteins into your dog's diet.
Choosing raw doesn't necessarily mean changing everything your dog eats overnight.
Some owners feed completely raw diets, while others introduce raw meat or fresh foods alongside their dog's existing diet.
The important thing is choosing an approach that works for your dog and ensuring their overall diet remains appropriate and balanced.
We understand why raw feeding can look confusing at first.
How much do I feed? What proteins should I choose? What about bone and organ? What does 80:10:10 mean?
We've built resources specifically to answer those questions.
Our Raw Dog Feeding Guide explains the basics of getting started, while our Raw Dog Food Feeding Calculator provides a simple weight-based starting point for working out approximately how much to feed each day.
And if you don't want to build meals yourself, our Ready-Made Raw Meals provide a straightforward option based on your dog's weight.
There's no need to make raw feeding harder than it needs to be.
Start with quality ingredients, understand how much your dog needs, introduce variety over time and choose an approach that works for you and your dog.
Whether you're completely new to raw feeding or already an experienced raw feeder, we're here to make accessing quality New Zealand raw food simple.
Real food. Quality ingredients. Raw feeding made easier.
