A Family-Owned New Zealand Raw Dog Food Business

The Raw Dog Food Co is a family-owned and operated Auckland business, created from a genuine passion for feeding dogs fresh, natural food.

Our interest in raw feeding started at home, with our own dogs. After seeing first-hand how much we valued feeding a fresh, minimally processed diet, we wanted to make quality raw food more accessible to other New Zealand dog owners.

What began as a small local business has grown into a nationwide raw feeding company, but the reason behind it has stayed the same:

to make good-quality raw food easier to understand, easier to buy and easier to feed.

Raw Feeding Made Practical

We know there isn’t one single way to feed every dog.

Some customers follow a prey-model 80:10:10 approach. Others prefer BARF-style feeding, Ready-Made Raw Meals or a combination of raw and fresh food alongside an existing diet.

Our role is not to make raw feeding complicated.

It’s to provide quality ingredients, sensible information and practical options so owners can choose an approach that suits their dog, lifestyle and level of experience.

Whether you’re feeding raw for the first time or have been doing it for years, we’re here to help.

Quality Matters to Us

From the beginning, ingredient quality has been one of the most important parts of The Raw Dog Food Co.

We work with trusted suppliers, farmers, processors and wild-game sources to bring together a wide range of New Zealand meat, game, bone, organ and other raw feeding ingredients.

We place particular importance on antibiotic-free sourcing wherever applicable, alongside freshness, responsible production and minimal unnecessary processing.

For us, the quality of the food matters just as much as the convenience of getting it to your door.

New Zealand Meat That Should Stay in New Zealand

One of the ideas behind The Raw Dog Food Co was simple:

New Zealand pet owners should have access to the same high-quality meat and game that is often destined for premium or export markets.

That belief continues to shape the way we source our products.

From familiar proteins such as beef, lamb and chicken to wild and novel proteins including venison, goat, hare and possum, we want raw feeders to have genuine choice.

Here to Help With Your Raw Feeding Journey

Raw feeding can feel overwhelming when you first start.

How much should you feed? Which proteins should you choose? Do you need bone and organ? Should you feed 80:10:10? What if you only want to introduce some fresh food rather than move completely to raw?

Those are normal questions.

That’s why we continue to build practical resources such as our Raw Dog Feeding Guide, Raw Dog Food Feeding Calculator and Ready-Made Raw Meals to make getting started easier.

We believe raw feeding should feel approachable, not intimidating.

From Our Family to Yours

Even as the business has grown, we still care about the details.

Every order represents someone feeding a dog they care about, and we never want to lose sight of that.

From sourcing and packing through to getting frozen food safely to customers around New Zealand, we aim to provide the same care and service we would expect when feeding our own dogs.

When your order leaves The Raw Dog Food Co, it goes with the TLC your four-footer deserves.